A popular brand of a cup, which is a device men wear to protect their genitals from dick-high line drives, bad hops, flying elbows, lacrosse implements, MMA kicks, etc. Which cup you wear depends on the sport and your position in that sport; for instance a goalie or catcher is looking for protection over mobility, where a shortstop or attackman will value a cup that doesn’t hinder mobility, as will someone in the martial arts.